They’re light; they’re portable; and easy to save. Business cards really never go out of style, and anyone conducting business of any kind always needs to carry them with them.
The standard business card is 2″ x 3.25″, a little larger than what you see here in the post. To optimize the space on a business card, you generally want to take advantage and use both sides of the card and include as much information as you need to share. But in some instances, one side will do. Those who take your cards can make notes on the blank side.
Because the space is limited, you want to think carefully about what wording will be on the card – certainly you need your name and/or business name, a visual that tells the story of you/your business, and contact information. In my own business card, upper left, you see only the front. The back features another illustration of mine and all my contact information.
In the card at right, there is no need for extended information beyond what the front of the card shows. What makes this card unique is that I did a portrait of one of Toni’s dogs and incorporated her favorite flower, the pansy, and then used that as the focus for her business card.
Another example of a one-sided card is the one I designed for Laurie Wallmark for her first published children’s book, Ada Byron Lovelace and the Thinking Machine. It’s simple, to the point, shows the beautiful book cover, and provides Laurie’s contact information.
Bring your business card with you everywhere, ready to hand out to anyone who wants to know about you and what you do. Include them in mailings, with your product, in other businesses that will promote you, and so on. It’s one of the simplest and most basic ways you can promote yourself.
In addition to knowing what needs to be included on a business card, you also need to know a good designer, and that would be me. Contact me with your business card needs, and check here for additional samples of business cards I’ve designed.