Self-Publishing – III

One of the major differences between self-publishing and being published by a mainstream publisher can be in the imagery. When you sign on with a publishing house, you, as an author, will be paid for your story and unless you are an author/illustrator, they will make the arrangements and hire someone to provide the artwork. When it comes to self-publishing, you’re pretty much on your own to provide the images.

If you, as an author, wish to pay an illustrator you will find that it’s not an inexpensive proposition. Creating art takes time – and talent, of course – and may be beyond the financial wherewithal of the average author. For this reason, particularly in picture books where images are critical to not just the look and feel of the book, but also the understanding of the story, there is a preponderance of photography used in the self-publishing world.

So what can one do about that? Why not be creative with the photographic images? Pictured here is Daniel, Dog Camp Champ! by Loren Spiotta-DiMare, a picture book for an older picture book reader. Loren wanted more than  straightforward images cropped to accommodate the square format, so I had some fun with them and used a variety of techniques in Photoshop. Most of them were quite simple, but made all the difference in the variety of images from one page to the next.

In the image above, I used two simple techniques – I silhouetted the two dogs on the top, dropping out the background of the photo, and softened the edges. I placed the image low on the page, giving the feel of the dogs sleeping on pillows on the floor.

Another technique I used here and there throughout the book was to combine photos which were not originally related. So on page 9 we have our energetic Welsh Springer Spaniel having a great time romping on the shore of  the lake at the doggie agility camp. Was he ever there? Not at all. but with some handy silhouetting, combining,  and juxtapositioning … he is now!

Silhouetting can also be a very powerful tool in evoking a feeling from an image. Daniel, our little Dachshund hero, is fearful of participating in the agility challenges. Each time he tries one of the obstacles, he becomes afraid. He is more comfortable watching from the sidelines. I think silhouetting this particular photo is a strong way of showing that Daniel is not just looking on but may also long to be a part of the fun. It also removes background that may have nothing to do with the scene being written about. Again, I’ve used the soft edges as I have through much of the book.

This was a fun project to do. I had the opportunity of playing in Photoshop and designing a book that relied on photography have more of the look and feel of illustration.

The cover, at top, was also fun. Daniel, the trophy cup, and the biscuits were all separate photos combined for an image that tells a story by itself, but even the title font added some playfulness.

One could go and purchase a wood-y font that looks like summer camp, but why, when you can create something similar in Photoshop? Photoshop is any artists’s dream tool and with minimum effort, the letters can look like carved wood. This isn’t any major magic, just playing around with some of the program’s variables to get a result.

For those who are self-publishing a picture book but do not have the availability of an illustrator, consider the photos you plan on using – might they lend themselves to some creative effects to make your story more attractive and readable? If you think so and are looking for overall lovely book design, please contact me and we’ll talk!

p.s. Should you wish to talk design in person, I will be a guest speaker and panelist at the Animal Writers’ Workshop to be held on April 28th in Oldwick, NJ. There’s still time to register and tickets are still available. Read about the Workshop here.

 

 

Self-Publishing – II

As discussed in an earlier post, print-on-demand has allowed more people than ever to see their dreams of being published come true. And while it has given many this opportunity, it still hasn’t changed the responsibility of putting something worthwhile out into the world. Of course, that’s just my opinion.

Certainly, well-crafted writing is still in demand, and putting forth a product that is visually appealing and which appropriately complements the text is critical. What makes someone want to pick up a book?  I think most would agree  —  it’s the cover.

Not long ago, a writer friend and I came across a self-published book written by someone we know. I don’t know who did the cover, but it did a huge disservice to the writer, so much so that neither of us were really excited about knowing what the book was about. It was actually off-putting. And that’s where good graphic design comes in. Your cover – and the graphic design of your book – can make or break you. Want someone to open your book? Make it look good.

The book featured here is one I designed for a client who wrote it for an older child reader. She wanted to make it look less like a typical picture book, even though it is rich in photographs. It is about a northern water snake named Bo. He lives by a pond where all his animal friends have families of their own, what Bo dearly wishes for himself.

Everything in this 32-page book has been carefully thought out from the title page (right, top), to chapter beginnings (bottom), to every page in between, whether there is one or multiple images. All elements serve to create a coordinated look that moves the reader along seamlessly from page to page, and allows them to enjoy each of the photos.

I really enjoyed working on this project for the same reason Becky created it – to appeal to an older child reader. It looks more grown up with the novel-like page layout and the 6″ x 9″ format, clearly not a book for a 5 year-old. I was excited, also, by the many beautiful photographs I had to work with, and even to research a few more that really enhanced the story.

It takes a lot to bring a book to life, and a good graphic designer is one of your best investments if you plan to self-publish. If you want your book to draw people’s attention, please contact me and let’s see what we can do together.

Looking to Self-Publish?

 

Welcome! You have arrived at my official graphic design website. I hope you’ll take the time to become familiar with the many services I can offer you. Looking to self-publish? Let me help. It really does put a smile on my face when I can bring my design skills to your project and you are happy with the results. Need bookmarks? Swag for events? Let’s talk.

Self-publishing has become so big nowadays because people have discovered that it’s actually possible to have their own writing produced in real live book format and made available to the public. Prior to the concept of print-on-demand, there were really only two options – submit to mainstream publishers and wait to hear or keep your local copy shop very busy with projects with not very professional looking binding. Now all that has changed.

Here’s a recent example of a picture book I worked on:

Paisley, You’re Crazy is a 24-page picture book, published through Amazon’s CreateSpace.  In this project, I did the layout and design plus pen and ink drawings of the various items which I hid in the paisley columns placed at the outer edge of each page. Basic counting skills can be learned with Paisley the rabbit and his toys, food items, brushes, etc. as well as the opportunity of finding hidden objects. The book became twice as much fun for little ones with the help of the author’s adorable bunny. Paisley is an example of the unique look I could bring to your project.

You have big dreams for your books and/or other graphics projects, and I’m here to help.

Please check out more of my graphic design projects.