At first glance, flyers may seem old-fashioned , but let me open your eyes to a new-fashioned way of looking at flyers. They serve print and digital media equally well, and have a unique way of promoting you that you may not have thought of.
Pictured here is a flyer I did for Mylestone Equine Rescue, promoting their annual Open House. They have a bunch printed out, hand them out to their volunteers, and post them everywhere you’d want an event flyer to be seen. But with the joy of e-mail, they get a boost in far more places than the volunteers may travel.
Everyone at Mylestone can send the PDF I created to friends, family and … media! Recipients all across the state and in nearby PA can print the flyer out and post it in the barn where they ride, their local tack shop, supermarket, etc. It can also be sent to local and statewide newspapers and/or online publications, along with (or without) a press release and a scan of one of the horses on the flyer for a neat package from which an editor can glean information and images.
I also prep the flyer in a number of formats and/or resolutions so it can be used on their website, Facebook, and other social media. Forget that image of a flyer that only gets handed out on a street corner (although you could do that, too); it is now a way to promote your event across all media and be seen by people you otherwise might never reach.
Flyers are a great way to promote events (think about your next book signing), plus they have other useful applications. Sign up to follow me and learn more, or contact me with your needs for a beautifully designed flyer!