What Exactly Is A Dummy?

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Despite the name sounding potentially derogatory, a dummy is nothing more than a mock-up of the picture book you are working on. It’s a useful tool for several reasons:

  • helping you improve your manuscript
  • helping your illustrator have an idea of what she/he will need to do in terms of art and allowing space for text
  • and/or having something concrete to show agents or editors, especially if you wish to illustrate your own MS (manuscript)

A dummy will generally have the same amount of pages as a standard 32-page picture book, and can easily be made from paper, just like a miniature book. But … your dummy can also be created digitally, depending on your level of expertise and the ultimate goal of the dummy.

You will need to understand what appears on each page in a standard children’s book, such as title page, publisher’s information, etc., so you will know how and where to place your text and what illustrations might go on what pages. The beauty of a dummy is that you don’t need to know how to draw to create one; stick figures work!

This is a sample page from one of my own dummies. As an artist and graphic designer, it is more complex than yours may need to be, but contains the elements you want – a two page spread, an indication of what the illustration might look like, and where the type (text) will fall.

I suggest you take out a few current 32-page picture books from the library or use your own as reference, and create a first dummy for yourself. Paper, scissors, glue stick, and a pencil or two and your final manuscript, and go play. See what your picture book might look like! The exercise, at the very least, will show you where your story can be improved.

You can also check my online calendar to see when I am giving workshops near you. (Right now, I’m in western NJ and eastern PA,)

2024 – Ready to Self-Publish?

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You have a story. Perhaps you have illustrated it. And you want to see your children’s book in print. You have submitted to publishers, but so far, have not gotten a `yes’. Time is slipping by and you’re not quite sure what to do.

Maybe it’s time to self-publish. Working with an experienced graphic designer who is also a published children’s book author and illustrator might be one of the best steps you can take to finally see your book in print.

I love helping authors bring their stories to children (and adults) who are waiting to hear what you have in your mind and heart. It’s a journey we share together with the best possible results – your story in a beautiful book.

Learn about how I help authors self-publish, and contact me when you’re ready to make your dream a reality.

New Self-Publishing Workshop

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Self-publishing one’s own children’s book has great appeal, but it’s not quite as simple as it seems. A most important question — what is your purpose in self-publishing?

If you wish to have a lovely book to read to the kids, grandkids, or your students, the journey may be fairly simple, and not terribly expensive. But if your goal is to compete with traditionally published books, and you truly want your book to sell, then your investment in both time and money may be more than you suspect.

I cover all this in my upcoming in-person workshop – Self-Publishing Children’s Books 101 – at the Stewartsville Public Library on Wednesday, October 18, 2023, 6-7:30 pm. Registration opens October 4.

I’ll be covering the following topics:

  • Why Publish?
  • Your idea – coming up with what will sell
  • Your story
  • Dummy
  • Illustration
  • Book design
  • Traditional vs. Self-Publishing
  • Q and A

If you’re in the neighborhood, please come and learn about self-publishing! For information about how I help people self-publish, please check out the tab on Self-Publishing above, or do a Search for the many articles I’ve written on this subject.

If I can help you self-publish, please contact me.

Be Remembered

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We are often in a situation when you want to give the person you’re speaking with something to remember you by. Even in our digital age, print has a place.

Above you see three projects I recently completed for a client. Dr. Silverstein is expanding the promotion of her business and needed a new business card, but first she needed something else … a new logo. The new logo I created is now incorporated nicely into her new business card and other promotional avenues.

My client’s first book is being published this September. I was happy to research just the right images and design a bookmark that lets potential readers/purchasers know all about it.

A bookmark should always be tucked into your book at every possible opportunity, but also given out freely to anyone with whom you discuss your book. It easily becomes your best and simplest advertising promotion. You are, after all, talking to readers! Use a business card when you discuss the nature of your business for something that easily tucks into a pocket.

Good design is how they’ll remember you. If I can help you be remembered, please contact me.

Much More than Just Being Printed

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To be realistic, self-publishing a children’s book is a lot of work. Depending upon what talents you bring to the table yourself, it also involves a lot of coordination of other people – an editor, if needed, an illustrator, and a graphic designer, at the least.

But getting the book finished and to press is only one part of the work. You still have to market your book! This is something you want to do for a traditionally published book as well, in addition to the publisher promoting you.

Some of the promotion needs to be ahead of the book’s release, and some after, but the bottom line is if you want your book to sell, be prepared to market it.

There’s plenty of in-depth information online about how to market, so here, I’m, going to offer you a few ideas that you might want to look into.

  • Reviews – if you want reviews, send your book in whatever format is required to reviewers in advance of the release. For some, like Kirkus, you will need to pay for a review. But you can also research bloggers who specialize in the genre, age-group and/or subject matter of your book and request online reviews.
  • Bookmarks – have these designed, printed, and ready to use in any of your promotions/mailings and to share with people you meet.You’ll also want to tuck a bookmark into each book you sell.
  • Press releases – these can be sent to local or national publications, aligned with your book’s subject matter, if appropriate. Be prepared to send PDFs by email or hard copies, whatever they require.
  • Events – look for events coming up where you and your book will be a good fit – book fairs, author events, or aligned fields of interest.
  • School visits – research and approach the schools in your area and further afield where you’re willing to travel to see if you might do school visits, and prepare to do presentations.
  • Book launch/book signings – ask your local bookstore or other similar venue if they would host you and a book signing.
  • Special mailings – reach out to organizations aligned with your subject matter and who might be willing to carry your book.

Keep in mind that, while self-published books have gained in both popularity and recognition, they are still not always accepted as the equivalent of a traditionally published book. Marketing is essential to sell books, so be prepared to learn and take the steps necessary to see your books in children’s hands!

Above, you see numerous ways I have been promoting my own picture book, Where Do Butterflies Go at Night?. I’ve sent a postcard mailing to butterfly gardens, a letter to local schools, am attending a crafts fair (again) with my book, making school visits, and very importantly, I designed my bookmarks which I give out every chance I get!

How can I help you? Please contact me, and let me know!

p.s. Where Do Butterflies Go at Night? is available at select book stores and everywhere books are sold online.

Self-Publishing Children’s Books 101

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Wondering if self-publishing is for you? Want to know what is actually entailed in bringing a children’s book from idea to press?

Come to my workshop and find out. I’ll be providing as much information as can be fit into one hour, so you will have a better idea if this is the best route for you. We’ll also talk about the pros and cons of traditional publishing vs. self-publishing.

I am a graphic designer who has shepherded quite a few children’s books to press, but also a published author and illustrator, which brings an extra layer of knowledge to how I can inform and help you.

The workshop is free to the general public, but the library requests that you do register. Please sign up here.

Thanks and hope to see you!

Is 2023 Your Year to Be Published?

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Are those your hands typing away on your manuscript? Are you done yet? If you’re considering self-publishing, this is the time to get in touch with a graphic designer!

Look into what’s involved before you have art done. Find out how making a dummy can make all the difference in your finished picture book, and save you money!

I specialize in helping children’s book authors bring your story and ideas together, design a beautiful book for you, and get it ready for press.

Are you ready? Start learning what’s involved right here on my website, and contact me with questions and let’s make a beautiful book for you!!

Promoting Your Children’s Book

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There are many ways to promote a book, but some are a little more spectacular than others.

Pictured here is my debut picture book, “Where Do Butterflies Go at Night?” The artwork by illustrator Stella Maris-Mongodi is so rich, and truly magical.

I wanted to capitalize on that and get the book’s image, plus information about it, into the hands of those who would want to sell it – butterfly gardens and conservatories. And what better way than to send it to them?

I created a postcard for a mailing – a perfect 5 x 7″ size that won’t get lost in the incoming mail; have done some research; and have a list of these organizations to send to. The plus with this book is that it also has back matter addressing the importance of butterflies as pollinators. Something a butterfly conservatory may want to share with its patrons by way of education.

Digital promotion is very important, of course, but it’s much easier to ignore and delete an email than it is to toss away a gorgeous piece of art in your hands. A piece of art that may also bring an organization more money.

If I can help you promote your book, please let me know.

Workshop

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Can I do a workshop for you?

As a published author and illustrator, graphic designer, and experienced public speaker, I am available to do a presentation on Self-Publishing 101 for Children’s Books.

I would be more than happy to educate your group on all that is entailed in self-publishing a children’s book. Workshop contents include critical points such as:
* Idea/concept
* Story
* Importance of a dummy
* Design
* Illustration
* Traditional Publishing vs. Self-Publishing

Interested? For complete details please contact me and inquire. I’d love to hear from you!

Please note that workshops need to be in reasonable travel distance from my home. Thank you!

Self-Publishing VIII – New Challenges

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A recent self-publishing project has been my second with author, MJ Zonfrillo. The Boy Who Found His Talent is a picture book story of a boy who’s bored, but doesn’t know what he wants to do, and his journey to finding what that is. It’s always great working with someone I’ve worked with before; it makes the whole process easier and more fun.

Let’s look at some of the successes and challenges in creating this book. MJ does a great job of doing a dummy, but … it was put together for me after the illustrations were done and that created some missed opportunities.

The illustrator, who is very talented, never did a picture book before. Sandy’s forte is animals, so a complete book with humans presented some challenges, but MJ had taken care of all that before the art was presented to me. One of the things I would have liked to see done differently would have been a much more extensive use of 2-page spreads. In this book, there are only two.

The result was that there are too many pages with an illustration on one side and the opposite side has only a few lines of text, (see above.) This misses the opportunity to use full color throughout, but also gives the child reader far less to look at.

Another issue was not apparent until I received the art and that was that the artwork itself was not painted out far enough to provide for the full bleed for the page size. In some cases, the illustrations could be slightly enlarged, but in others, it meant my having to paint in areas to provide the needed bleed. Also, the scans, which had been made by a print shop, had a somewhat greenish cast to them, and much color-correcting had to be done.

The last challenge was that the illustrator had not been asked to do a separate image just for the cover, so MJ and I were left to figure out which interior images might be used for this purpose. As it turned out, this was pretty do-able and we were able to use one for the front cover, and a different one for the back cover.

All in all, it still went quite smoothly, and having a client who’s great to work with makes it all so much easier (and fun!) The Boy Who Found His Talent looks great with attractive front and back covers, and plenty of interest on the inside portraying a solid story, which also includes photos of the main character in his various theatrical endeavors.

What could have been done differently? As mentioned in earlier posts, there is a great advantage to working with the designer early on, and before giving the assignment to the illustrator. This could have provided many more 2-page spreads and a better use of the 4/color availability for picture books. This way the illustrator understands exactly what’s expected of him/her, especially if they’ve never done a picture book.

My second recommendation is to utilize an illustrator who has experience in picture books and understands all that is required to give me properly sized, finished art so I can just pop it in on the page. I spend more time than should be needed in correcting things, which adds to the final cost, and which would have been avoided if an illustrator experienced in picture books was hired.

So that’s it. Another great collaboration and another beautiful book finished!! Ready to start your self-published book? (Or other graphic design project?) Reach out; I’m happy to help!