Why Use A Postcard?

Postcards have many uses. Once upon a time, their sole use was to send to friends and family when you went on vacation.

Today? They can serve you/your organization in several ways. One great way is to acknowledge your donors if you are a non-profit. What is the biggest demographic that gives to charity? Baby Boomers. Yes, the generation that still knows cursive and still writes letters.

Thank-you postcards have meaning to a generation who is still engaged with the written word. A note that appreciates the giver is appreciated by the giver. This is not to say that those more digitally inclined would not like a well-crafted thank you, but consider your donor base or your customers – everyone likes to be appreciated.

You can also use postcards as reminders, to announce new services, your business’s presence in the neighborhood, your availability to do presentations, and more.

Postcard printing and postage are both less expensive than a complete mailing package, can be created in a variety of sizes, and one side might even be a small piece of frameable art.

Please feel free to contact me if I can help get your good news out into the world.

Promoting Your Children’s Book

There are many ways to promote a book, but some are a little more spectacular than others.

Pictured here is my debut picture book, “Where Do Butterflies Go at Night?” The artwork by illustrator Stella Maris-Mongodi is so rich, and truly magical.

I wanted to capitalize on that and get the book’s image, plus information about it, into the hands of those who would want to sell it – butterfly gardens and conservatories. And what better way than to send it to them?

I created a postcard for a mailing – a perfect 5 x 7″ size that won’t get lost in the incoming mail; have done some research; and have a list of these organizations to send to. The plus with this book is that it also has back matter addressing the importance of butterflies as pollinators. Something a butterfly conservatory may want to share with its patrons by way of education.

Digital promotion is very important, of course, but it’s much easier to ignore and delete an email than it is to toss away a gorgeous piece of art in your hands. A piece of art that may also bring an organization more money.

If I can help you promote your book, please let me know.