Brochures … for Authors

There are plenty of ways to promote yourself as an author, and here’s another one – a brochure. Shown here is a tri-fold brochure which features a selection of animal books that a well-known local author,  Loren Spiotta-DiMare, has available – some for adults, most for children. On this particular project, Loren had asked for my help in  re-creating the brochure to be similar to her last one. The original designer was unavailable, so I essentially did a new layout, added new books, plus new design elements and fonts. The end product was similar, but clearly new and different.

I’ve worked with Loren in the past in helping her self-publish, as well as with several other projects, so I was happy to bring something fresh to her brochure. The front is simple and tells you what you’ll find inside. In the center panel of the outside of the brochure we have author information and a photo of Loren with some of her children’s books. On the third fold-in panel, are featured four books for adults.

Inside the brochure, above, you’ll see a fairly comprehensive selection of her children’s books, including short summaries and pricing. In the upper right is an order form.

Brochures like this do assume that you have a good selection of books to offer, but a brochure doesn’t always have to have 3 panels, either. It could have 2 panels, or it could just be one – 1/3 of what you see above – known as a rack card. In a case like that, you could feature your book(s) on the front, and on the back, author information and an order form. Simple.
And … any of these can be made into a PDF and shared by e-mail or be made available for download on your website or social media sites.

Where would you use these? Certainly at events, book festivals, and at, and in advance of, school events for kids. You could have them on display, or if you suspected your audience might want to order more than one title, or in multiples, you might send some on ahead of your visit. In fact, send them to anyone you think might be interested in purchasing your book(s)! While I’m not sure of the policies they must follow, librarians might welcome a small catalog such as this as well. Some of the books featured are self-published, but others have been printed by traditional publishers.

If you want to sell more books, you need to be pro-active, especially if you are self-publishing. When you are published traditionally, a huge amount of publicity is done by the publisher on your behalf, far beyond what the average self-publishing author could ever do. That’s why it’s so important to think of how you can promote yourself! If I can help, let me know.

See more samples of my graphic design work.

Fly with a Flyer

At first glance, flyers may seem old-fashioned , but let me open your eyes to a new-fashioned way of looking at flyers. They serve print and digital media equally well, and have a unique way of promoting you that you may not have thought of.

Pictured here is a flyer I did for Mylestone Equine Rescue, promoting their annual Open House. They have a bunch printed out, hand them out to their volunteers, and post them everywhere you’d want an event flyer to be seen. But with the joy of e-mail, they get a boost in far more places than the volunteers may travel.

Everyone at Mylestone can send the PDF I created to friends, family and … media! Recipients all across the state and in nearby PA can print the flyer out and post it in the barn where they ride, their local tack shop, supermarket, etc. It can also be sent to  local and statewide newspapers and/or online publications, along with (or without) a press release and a scan of one of the horses on the flyer for a neat package from which an editor can glean information and images.

I also prep the flyer in a number of formats and/or resolutions so it can be used on their website, Facebook, and other social media. Forget that image of a flyer that only gets handed out on a street  corner (although you could do that, too); it is now a way to promote your event across all media and be seen by people you otherwise might never reach.

Flyers are a great way to promote events (think about your next book signing), plus they have other useful applications. Sign up to follow me and learn more, or contact me with your needs for a beautifully designed flyer!

Check out more of my graphic design samples.

 

Bookmarks for Authors

 

 

 

I’d have to say Grace was right. And when that happens to be you as an author promoting yourself with a bookmark, she’s really on the money! Pictured here is a bookmark I created for friend and author, Laurie Wallmark. Grace Hopper, Queen of Computer Code is Laurie’s second published picture book, and she asked me to do a new bookmark for her, including Grace and her first book, Ada Byron Lovelace and the Thinking Machine.

First, let me tell you about the advantage of having a bookmark as an author. Giveaways – you’ll undoubtedly be doing book signings, and you’ll want each customer to walk away with your fabulous book and something to remember you by – and how to find you via your website, Facebook, Twitter, and more. Why not invite them to learn more about you? Perhaps they’ll follow you, buy your first book, or … want you to come and do a book signing at their school or organization!  Never miss the opportunity to leave an extra – and portable – great visual impression with those that purchase your book.

And the beauty and importance of a well-designed bookmark is that it won’t just stay in the book it was purchased with; it will travel from book to book. Somewhere down the line, your book purchaser, in looking at this bookmark, may think of what a perfect gift that book would be for their niece or nephew. A bookmark can have a long shelf life all its own.

On Laurie’s bookmark, I incorporated a nice gear image as that is something she uses as a theme in her own promotions, and some special touches that pull everything together. Laurie was very happy with them, as was I. I can design for you, too, complementing your own projects, whatever they may be. Contact me if interested, or follow this blog for additional insights into how great graphic design can help you.

Looking to Self-Publish?

 

Welcome! You have arrived at my official graphic design website. I hope you’ll take the time to become familiar with the many services I can offer you. Looking to self-publish? Let me help. It really does put a smile on my face when I can bring my design skills to your project and you are happy with the results. Need bookmarks? Swag for events? Let’s talk.

Self-publishing has become so big nowadays because people have discovered that it’s actually possible to have their own writing produced in real live book format and made available to the public. Prior to the concept of print-on-demand, there were really only two options – submit to mainstream publishers and wait to hear or keep your local copy shop very busy with projects with not very professional looking binding. Now all that has changed.

Here’s a recent example of a picture book I worked on:

Paisley, You’re Crazy is a 24-page picture book, published through Amazon’s CreateSpace.  In this project, I did the layout and design plus pen and ink drawings of the various items which I hid in the paisley columns placed at the outer edge of each page. Basic counting skills can be learned with Paisley the rabbit and his toys, food items, brushes, etc. as well as the opportunity of finding hidden objects. The book became twice as much fun for little ones with the help of the author’s adorable bunny. Paisley is an example of the unique look I could bring to your project.

You have big dreams for your books and/or other graphics projects, and I’m here to help.

Please check out more of my graphic design projects.