Self-Publishing V – Picture Books

One of the best parts of any design project is the opportunity to create something new, unique, and appealing for your client and their audience. But it can be an exciting challenge to stay within certain parameters, such as size limitations, when you are provided with  a variety of elements created without those parameters in mind.

Such was the case in designing the picture book “The Little Girl Who Lost Her Words” for author MJ Zonfrillo. This was MJ’s first foray into the world of self-publishing. While she had devoted a great deal of time to her manuscript and hired an excellent artist in Sue Griggs-Bailey, the combination of a beginner’s level of experience and a portrait artist  who had never worked in children’s books presented a few challenges.

Let me first say that I am so appreciative of those people I work with, like MJ, who are so willing to learn and want to do everything they can to make the project go smoothly. Thank you to you all.
MJ had a dummy assembled in a looseleaf binder and came ready to work. The illustrations were provided on a flash drive in a suitably-sized jpg. format. However, because the dummy was created after the illustrations were completed – the reverse of the usual order of things – I had to sometimes work a bit in reverse. Also, the illustrator, being an accomplished portrait artist, provided a number of similar-appearing images in portrait style that would need to be presented in different ways so as to provide the variety needed in a 32-page picture book.

Above right is a beautiful image Sue had drawn of the main character, Ava, looking wistfully up at some butterflies. But this needed to be a 2-page spread — what was the best way to go about this? I could have used the image on one side of the spread and used the opposing side for text, but there was another option to make it more interesting. See below, the final spread, using Photoshop, and incorporating Sue’s own background to extend the image.

MJ had chosen an 8.5 x 11″ format.  Some of the images supplied worked wonderfully as single page images, and there were others that worked well as spreads. Very few were provided with an awareness of where the gutter would be and how it would affect the look of the spread. Others needed a variety of cropping, others needed to be made to work in page-and-a-half size, and in some cases, Photoshopping to make them work in the chosen format. This is where my being an artist, not just a designer, comes in handy!

Pictured above is the original art for a two-page spread. It would have been perfect for a horizontal format, but our final size for a 2 page spread is 17″ wide by 11″ high – quite a difference. What I needed to do was first trim the drawing down to clean edges all around, then see what I could afford to lose from the left and right sides. Next, I had to piece the two together overlapping, then eliminate a swath down the middle to fit the above dimensions, and paint the two together in Photoshop to create a continuous image so the finished piece looked like it had always been that way. Voila!

One of the things MJ learned from this experience is the proper order of: finalized MS, dummy, then illustrations. With such beautiful artwork and MJ’s trust in my design ability to modify Sue’s art respectfully when needed, I was able to bring it all together to make a beautiful finished book that all of us are really proud of. With such a lovely first book, I look forward to working with MJ again on whatever her next project might be.

Self-Publishing – III

One of the major differences between self-publishing and being published by a mainstream publisher can be in the imagery. When you sign on with a publishing house, you, as an author, will be paid for your story and unless you are an author/illustrator, they will make the arrangements and hire someone to provide the artwork. When it comes to self-publishing, you’re pretty much on your own to provide the images.

If you, as an author, wish to pay an illustrator you will find that it’s not an inexpensive proposition. Creating art takes time – and talent, of course – and may be beyond the financial wherewithal of the average author. For this reason, particularly in picture books where images are critical to not just the look and feel of the book, but also the understanding of the story, there is a preponderance of photography used in the self-publishing world.

So what can one do about that? Why not be creative with the photographic images? Pictured here is Daniel, Dog Camp Champ! by Loren Spiotta-DiMare, a picture book for an older picture book reader. Loren wanted more than  straightforward images cropped to accommodate the square format, so I had some fun with them and used a variety of techniques in Photoshop. Most of them were quite simple, but made all the difference in the variety of images from one page to the next.

In the image above, I used two simple techniques – I silhouetted the two dogs on the top, dropping out the background of the photo, and softened the edges. I placed the image low on the page, giving the feel of the dogs sleeping on pillows on the floor.

Another technique I used here and there throughout the book was to combine photos which were not originally related. So on page 9 we have our energetic Welsh Springer Spaniel having a great time romping on the shore of  the lake at the doggie agility camp. Was he ever there? Not at all. but with some handy silhouetting, combining,  and juxtapositioning … he is now!

Silhouetting can also be a very powerful tool in evoking a feeling from an image. Daniel, our little Dachshund hero, is fearful of participating in the agility challenges. Each time he tries one of the obstacles, he becomes afraid. He is more comfortable watching from the sidelines. I think silhouetting this particular photo is a strong way of showing that Daniel is not just looking on but may also long to be a part of the fun. It also removes background that may have nothing to do with the scene being written about. Again, I’ve used the soft edges as I have through much of the book.

This was a fun project to do. I had the opportunity of playing in Photoshop and designing a book that relied on photography have more of the look and feel of illustration.

The cover, at top, was also fun. Daniel, the trophy cup, and the biscuits were all separate photos combined for an image that tells a story by itself, but even the title font added some playfulness.

One could go and purchase a wood-y font that looks like summer camp, but why, when you can create something similar in Photoshop? Photoshop is any artists’s dream tool and with minimum effort, the letters can look like carved wood. This isn’t any major magic, just playing around with some of the program’s variables to get a result.

For those who are self-publishing a picture book but do not have the availability of an illustrator, consider the photos you plan on using – might they lend themselves to some creative effects to make your story more attractive and readable? If you think so and are looking for overall lovely book design, please contact me and we’ll talk!

p.s. Should you wish to talk design in person, I will be a guest speaker and panelist at the Animal Writers’ Workshop to be held on April 28th in Oldwick, NJ. There’s still time to register and tickets are still available. Read about the Workshop here.

 

 

How A Newsletter Works for You

It’s a new year and a new opportunity to reach your audience, be they fans, donors, colleagues, or others who have an interest in you. A newsletter can be a great way to let “your people” know what’s going on with you and/or your business.  Depending on your needs, a newsletter can be sent snail mail, digitally, posted on your website and social media for download, or all of the above to meet your recipients and followers’ preferences.

But here’s the thing –  no matter your delivery system, the newsletter still has to be designed, written, and produced. Of course, that’s where I come in! The newsletter you see here is one I created for Popcorn Park, an animal refuge in New Jersey. ZoonooZ  is the official publication of their Zoological Society.

One of the things that I do for the ZoonooZ (and could do for you) is use my excellent writing skills to write the entire publication from start to finish. After I write it, the ZoonooZ then goes to Popcorn Park’s director for proofing and any corrections in content. Or I can design a beautiful newsletter for you; you can send me all the content; and I can do the layout and prep for e or standard mailing. Or I can re-design that tired newsletter you already have that needs a facelift!

This is a simple 4-pager, and it’s gone through some re-designs over the years since its inception 23 years ago. Personally, I would prefer more white space, but because there is always so much content to squeeze in, it presents a challenge. Your newsletter, however, will have a unique look all its own that represents you and/or your organization.

Who do you want to reach? What do you want to tell them about what’s new with your organization or cause? And if you’re a charity, remember — a newsletter keeps your donors in touch with you and serves as a fundraising piece. Can I help you with your newsletter? Just contact me and let me know.

See more samples of newsletters and other graphic projects.