Postcards have many uses. Once upon a time, their sole use was to send to friends and family when you went on vacation.
Today? They can serve you/your organization in several ways. One great way is to acknowledge your donors if you are a non-profit. What is the biggest demographic that gives to charity? Baby Boomers. Yes, the generation that still knows cursive and still writes letters.
Thank-you postcards have meaning to a generation who is still engaged with the written word. A note that appreciates the giver is appreciated by the giver. This is not to say that those more digitally inclined would not like a well-crafted thank you, but consider your donor base or your customers – everyone likes to be appreciated.
You can also use postcards as reminders, to announce new services, your business’s presence in the neighborhood, your availability to do presentations, and more.
Postcard printing and postage are both less expensive than a complete mailing package, can be created in a variety of sizes, and one side might even be a small piece of frameable art.
Please feel free to contact me if I can help get your good news out into the world.
It’s a new year and a new opportunity to reach your audience, be they fans, donors, colleagues, or others who have an interest in you. A newsletter can be a great way to let “your people” know what’s going on with you and/or your business. Depending on your needs, a newsletter can be sent snail mail, digitally, posted on your website and social media for download, or all of the above to meet your recipients and followers’ preferences.
One of the things that I do for the ZoonooZ (and could do for you) is use my excellent writing skills to write the entire publication from start to finish. After I write it, the ZoonooZ then goes to Popcorn Park’s director for proofing and any corrections in content. Or I can design a beautiful newsletter for you; you can send me all the content; and I can do the layout and prep for e or standard mailing. Or I can re-design that tired newsletter you already have that needs a facelift!
JEANNE BALSAM GRAPHICS 