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Be Remembered

/ still a dreamer / Leave a comment

We are often in a situation when you want to give the person you’re speaking with something to remember you by. Even in our digital age, print has a place.

Above you see three projects I recently completed for a client. Dr. Silverstein is expanding the promotion of her business and needed a new business card, but first she needed something else … a new logo. The new logo I created is now incorporated nicely into her new business card and other promotional avenues.

My client’s first book is being published this September. I was happy to research just the right images and design a bookmark that lets potential readers/purchasers know all about it.

A bookmark should always be tucked into your book at every possible opportunity, but also given out freely to anyone with whom you discuss your book. It easily becomes your best and simplest advertising promotion. You are, after all, talking to readers! Use a business card when you discuss the nature of your business for something that easily tucks into a pocket.

Good design is how they’ll remember you. If I can help you be remembered, please contact me.

Bookmarks for Everyone

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While bookmarks are clearly a natural fit for authors, they’re also great for all kinds of organizations, both profit and non-profit alike. As mentioned in an earlier post, people ARE still reading books!

And people notoriously love little giveaways. So why not have a bookmark made up for your shop? A bookshop? Well, a double bonus, of course, but any smaller, special interest shop will do well to tuck a bookmark in your customer’s bag. It will remind your customer of the wonderful goodies in your shop, your helpful staff, and the lovely area they visited when they found you. All that in an attractive item that is relatively inexpensive to produce from start to finish.

 

 

 

 

Pictured here is a bookmark I made up for a sweet little gift shop nearby. Sadly, this business is no longer, but the owner faithfully tucked the bookmark into each customer’s bag, a warm little invitation to “please come again” all on its own. I suggested she holepunch one end and slip in and knot a ribbon, which makes an even more effective place keeper.

What about if you’re a non-profit? What better way to keep your cause, your mission, in front of potential donors’ eyes? A bookmark can pack a lot of punch in a small space and provide great imagery that speaks volumes. I designed this bookmark for Mylestone Equine Rescue, an organization I’ve worked with for many years. It provides the basic contact information for the rescue and photos of the horses that are now looking fabulous thanks to their efforts. How simple is this? And who wouldn’t want to keep it, check in on their website, or make a donation?

Bookmarks are a great, simple, and effective way for businesses to make their mark, whether profit or non-profit. And all without breaking the bank. If you think a bookmark would help your mission, please contact me and let me know.