A Functional Business Card (aka Bookmark)

People are still reading. A lot. The New York Times still has a best-seller list; sales on Amazon are doing great; children’s books have increased in sales; and NPR has TV programs about their favorite books each year. What does that mean to you? That promoting your endeavors with a bookmark is still a great idea. Think of it as a functional business card.

It goes without saying that authors, whether traditionally or self-published, can use this valuable promotional tool and keep themselves in the public’s eye. Laurie Wallmark, author of numerous picture books whose focus is women in STEM, has had the great fortune to have her stories illustrated by some excellent artists. Her most recently published book is Numbers in Motion about the mathematician Sophie Kowalevski, illustrated by Yevgenia Nayberg. I am the lucky person who designs Laurie’s bookmarks, and this one was a real treat because I am just enamored of the art.

I chose vignettes from two of Yevgenia’s  illustrations plus Laurie’s web presence for one side, and all of her published books to date, including the book cover slightly larger, on the reverse. The result is a visually pleasing collection of beautiful illustrations, an invitation to learn about this book, and the others as well. You can do the same at Laurie’s website.

But what if you’re not an author? Is there something you do that you want to promote?

An example here is my own shop on Etsy which focuses on a growing collection of cards and other items for the French Bulldog. Any books? Not a one. But does every sold item I send out have a promotional bookmark tucked in? You bet!

And I’m hoping that buyers from my Etsy Frenchie art shop may use and enjoy that bookmark and come back and visit, even if just to check and see what’s new in cute Frenchie stuff.

One of the beauty of bookmarks? They are not terribly expensive and can be produced by any number of reputable online printers.

Another wonderful use for a bookmark is for your organization. In this regard, I’m thinking particularly of non-profits, but if the design is appealing and provides the recipient with the information and inspiration to check out a company’s website and/or social media, then it’s worth it!

Pictured here is a bookmark I designed for the Associated Humane Societies and Popcorn Park Refuge here In NJ. It was part of a larger fundraising appeal I created and I do believe that this lovely bookmark had something to do with the results being much better than the year prior. Who can resist a (shelter) dog putting his paw in your hand? Or one of the refuge tigers napping on a sunny rock?

Here’s the bottom line. Although we live in a very digital world, people are still reading. There are also some programs available for the “lay person” to create their own promotional materials. I have seen some excellent examples from some talented people, and some that are truly cringeworthy. The thing is … you want to be remembered positively. If beautifully done graphic design is not your area of expertise, don’t put out something half-baked.

Get great results with a pro … and here I am! Just contact me – I’m happy to help!

 

2 thoughts on “A Functional Business Card (aka Bookmark)

  1. This is great, Jeanne. I’m so glad you revisit this from time to time. It’s a great reminder of how important and affordable these bookmarks can be. What a way to promote one’s book or business. And yours in particular are absolutely spectacular!

    Liked by 2 people

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