Beyond meeting you in person, how do people get to know you? Nowadays, the internet is going to be the primary way of learning about you, what you do, and what services and/or products you offer if you are in business. Between a website, blog, and social media, people will know plenty. And then, if they want to know more, they’ll pop your name into a search engine and know more than you’d probably ever think (or want) to tell them.
But let’s go back to that personal meeting and the humble business card. I recently re-designed my business card. The front, as you can see, echoes the exact same look as the header of this site. It includes my basic services, my website, this site/blog, and my e-mail.
The back of the card provides information about an aspect of my business I am expanding, helping people self-publish in children’s books. I’ve detailed my services, provided a few samples, and repeated my e-mail.
Here’s what’s important about the front of the card looking like my web design – when people come visit, using my card for “directions”, they know they’re arrived at the right destination. Each time they look at my card or come to this site, I am now associated with that gorgeous river shot and that I will bring their dreams to life. (Yes, I will.) It’s called branding, or brand recognition. You recognize it best when you see a company’s logo which appears on all their products, communications, etc. However, I’m not that big of a company to need a logo (in my opinion), so I’ll be happy if you just connect the dots.
Let’s take a look at my last business card as it relates to my current website. Looking at a screenshot of my site, you can clearly see that the two are related and the same person. Both utilize my own artwork and a crow. (You’ll have to go to my website to read more on that.)
The card details what I do. It also listed my physical address and my phone number (deleted here), neither of which I choose to display nowadays, nor do I need to. Connected as we all are via the internet, my location is irrelevant, and I choose to make all initial contact via e-mail. I liked this card just fine, but I am also no longer offering some of those services; the back side of the card needs to serve prospective clients better; and I want that all important visual cohesiveness.
So … getting to know you? I’m very happy to meet you, but when I go home, how will I remember who you are? I just met 30 people! Oh, I know – you gave me a business card. And look at that – I’ve arrived at your website and I can learn more.
How can I help you be better known? As you can see, I have a few ideas, so get in touch!